EMILIANO
PAZ F

I’m a Creative Strategist on a
study break based in London
I have experience in advertising, branding, creative strategy, art direction, graphic design & influencer marketing.

PROFESSIONAL EXPERIENCE

Creative Strategist & Brand Producer | Tactic PR Agency

- Strategized multi-channel PR and social media campaigns for local, national and global brands.
- Developed marketing plans, campaign guidelines and talent playbooks for more than 60 campaigns.
- Constructed and executed communication strategies for more than 20 brands across multiple platforms and media.
- Collaborated with influencers and artists to create PR and branding strategies to further their personal brands.
- Created the brand identity, launch campaigns and promotional efforts of multiple original brands.
- Acted as the Creative Director and Chief Graphic Designer for the brands we created and the brands we manage.
- Lead the creative team on the development of creative and promotional materials for our brands and talent.
- Produced successful pitch presentations and for potential clients and investors.

Brand Director & Operations Manager | The Vibe Box

- Developed and executed the brand identity and communication strategy across our website, social media, packaging and products.
- Launched a brand awareness campaign using social media and PR that drove over a million hits to our website during launch day.
- Executed merchandising strategies and promotional campaigns that drove 250k USD in sales within the first year.
- Collaborated and negotiated with brands and suppliers for the development of 15 original products.
- Supervised the design, production, launch, sale and fulfillment of the entire product catalogue.
- Perform market and trend research and social listening analysis to develop our product collection.
- Acted as the Creative Director and Chief Graphic Designer of the brand and any related projects.
- Oversaw content creation of promotional materials to be used on social media, website and paid advertising.

EDUCATION