Kraft Mac & Cheese
Client: Kraft Mac & Cheese
Year: 2024
Tasks: Advertising, Art Direction, Copywriting
So we take a stand against absurd food trends.
We playfully tease a betrayal of the iconic blue box, leaking outrageous "new flavors" and a pop-up to capture influencer disgust on camera.
On National Comfort Food Day, we shatter the illusion, emphasising the sharp contrast between passing trends and the comforting familiarity of Kraft Mac & Cheese.
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