Magma Spiked Agua Fresca
Client: Magma Spikes Agua Fresca
Year: 2022
Tasks: Naming, Branding, Creative Direction, Graphic Design and Packaging
For this project, I created a unique and eye-catching brand for a new line of "Spiked Agua Fresca" canned cocktails.
Inspired by vintage lucha libre advertising, I developed a complete brand identity capturing the essence and spice of Mexican drink flavors.
The fiery name, striking logo, corny yet inspired tagline, and bold graphics create a compelling "gimmick”, around which all promotional material was developed.