NOKIA
3110
In collaboration with: Natthasit S
Client: Nokia 3310
Year: 2023
Tasks: Strategy, Advertising, Art Direction, Copywriting
PROBLEMSmartphones are a lifeline to their social world, but they're also a source of anxiety, cyberbullying, and unhealthy comparisons.
INISGHT Teenagers won't fall victim to all the dangers with a simple phone with no camera, no social media, no apps, and just one game.
BIG IDEAJust like a waterproof phone protects against water damage, the Nokia 3310 protects teens from the flood of digital distractions.
HÁBLAME!
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