CONTACT
Unánimo Consulting
Client: Unánimo Consulting
Year: 2023
Tasks: Naming, Branding, Creative Direction, Graphic Design and Packaging
For this project, I was approached by a new political consulting firm that needed help establishing themselves. They needed a name, a logo and their overall identity. When they apporached me, they only had keywords that thay wanted to convey with their brand, words like integral, complete, 360 service, unified and “all in one”.
The brand’s identity reflect those concepts by using visual cues that communicate both the variety of elements and their union to create a whole. The logo and the brands pattern are plays on the shapes of the letters of the firm’s name, and the color palette expresses the relieability and trustworthyness of the firm, but with a pop of color that shows a new school approach to consulting and that stands out from the other political firms