DUREX NATURALS


In collaboration with: Natthasit S
Client: Durex Naturals
Year: 2024
Tasks: Advertising, Art Direction, Copywriting

PROBLEMOlder women avoid lubes due to societal stigma and misconceptions about their use, leading to missed opportunities for orgasm.
INSIGHT
Regular, fulfilling sex, aided by the use of lubes, can make women look significantly younger.
BIG IDEA
Durex Naturals is not just a lubricant, but as an anti-aging serum that heightens pleasure and preserves youth.




HÁBLAME!
For a potential project
or freelance work
emilianopazf@gmail.com
+ 44 79 388 39 519