DUREX NATURALS


In collaboration with: Natthasit S
Client: Durex Naturals
Year: 2024
Tasks: Advertising, Art Direction, Copywriting
PROBLEMOlder women avoid lubes due to societal stigma and misconceptions about their use, leading to missed opportunities for orgasm.
INSIGHTRegular, fulfilling sex, aided by the use of lubes, can make women look significantly younger.
BIG IDEADurex Naturals is not just a lubricant, but as an anti-aging serum that heightens pleasure and preserves youth.



HÁBLAME!
For a potential project
or freelance work
emilianopazf@gmail.com
+ 44 79 388 39 519